Natural Selection and Marketing… will your business survive?

Afternoon All… Hope you are having a super week. I was recently chatting to my housemate about the theory around Darwin’s Natural Selection… where basically only the “strong survive”… this can be in reference to the animal kingdom, fuana and flora, human evolution…. and I was referencing dating – crazy but it does actually work. [...]

There is more to running a business than just marketing….

Morning All… Beware… a rant may be coming! As a marketing expert I know the above heading may seem a little odd… but hang on in there with me whilst I explain what I mean. Often I see business owners and organisations coming to me to “build their business”… and they are absolutely right… marketing [...]

Sick of hearing…”No… that’s not a niche!”

Happy Friday Everyone….. I absolutely love Fridays… for it means that I can complete the admin stuff for the week, have a 5.30pm meeting with the girls at Happy Hour at the wine bar next door, and of course… take some time out to write a blog. Last week I started talking about what some [...]

100 Brands in 100 Weeks – so it begins!

Afternoon! Hope you all have had a great weekend and looking forward to the cup just as much as I am…. I have a feeling “So you think” will come through with the goods and so that’s where my money is going.  He has been consistent, elegant, successful and has never let Bart Cummings down [...]

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