There is more to running a business than just marketing….

Morning All… Beware… a rant may be coming! As a marketing expert I know the above heading may seem a little odd… but hang on in there with me whilst I explain what I mean. Often I see business owners and organisations coming to me to “build their business”… and they are absolutely right… marketing [...]

Are information marketers “full of it” and simply greedy?

Afternoon gang… How has 2012 been treating you so far?  Broken any generational boundaries yet?  I certainly hope so…. One of our fave clients at Nexus sent me an email this afternoon… she wanted to show me what one of our competitors is doing to attract clients to them… and I have to say it [...]

Should Spiral Dynamics Be Used For Selling?

Afternoon All… One of my absolute favourite topics is the theories around Spiral Dynamics and Maslow’s Hierarchy of Needs.  I was sitting with two colleagues having lunch yesterday and we got onto the topic of the difference between the two theories and how society can fit into to either one of them.  We then started [...]

All Together Now… 1, 2, 3…. HOW!?!?!?

Morning Everyone… I have been getting quite a few phone calls and emails about how you are all enjoying my blogs… and I am thrilled – who knew that my strong opinions would ever serve me well… Many of you don’t know that I have the ability to speak 5 languages… English (probably my worst [...]

American marketing will be the death of small business in OZ

Morning everyone… I have just got into the office after a gruelling hour in the gym with my PT.  During my torture session he was quizzing me on sales copy and marketing techniques… the techniques he was specifically referring to were tear sheets, faxes, long form sales letters and sending random emails… also known as [...]

Making Mastermind Groups Brilliant!

Morning all…. I have to say I have been blown away with the response and the amount of readers to my last blog about “Are mastermind groups worth the time and money?” – it is clearly a very hot and contentious topic at the moment.  We had some fantastic responses ranging from those who have [...]

Are masterminds groups really worth the time and money?

Afternoon all…… As a small business sales and marketing expert, I am always surprised at the amount of people the come to me complaining about mastermind groups around the globe… which made me think… are “mastermind” groups really worth the time and money you spend on them? I think in order to answer this question [...]

100 Brands in 100 Weeks – so it begins!

Afternoon! Hope you all have had a great weekend and looking forward to the cup just as much as I am…. I have a feeling “So you think” will come through with the goods and so that’s where my money is going.  He has been consistent, elegant, successful and has never let Bart Cummings down [...]

The GOOD the BAD and the UGLY of Sales in Australia

HI All We are nearing the end of the year, and the dreaded Christmas shopping is rapidly creeping up at a very nagging pace.  There are so many great aspects of Christmas but the crowded shops, the irate sales assistants and the endless cues at the toilets are not them! I think Christmas “Cheer” has [...]

Why have a different terminology for sales and marketing… surely it should all just be called SALES!

Hi All It’s been 81 days since my last blog and I was feeling strong until I recently opened a discussion on Facebook with: “should we just get rid of the term marketing all together and just call it sales? thoughts?” Who knew that this topic would get such a big response…. I received 21 [...]