Should Spiral Dynamics Be Used For Selling?

Afternoon All… One of my absolute favourite topics is the theories around Spiral Dynamics and Maslow’s Hierarchy of Needs.  I was sitting with two colleagues having lunch yesterday and we got onto the topic of the difference between the two theories and how society can fit into to either one of them.  We then started [...]

What business owners really want….

Afternoon folks… My two last blogs around mastermind groups have certainly got people talking, people calling, people reblogging and most importanting people THINKING about what it is that they actually want as business owners.  There seems to be common themes running throughout, and that’s why it has baffled me somehwhat that there are still business [...]

100 Brands in 100 Weeks – so it begins!

Afternoon! Hope you all have had a great weekend and looking forward to the cup just as much as I am…. I have a feeling “So you think” will come through with the goods and so that’s where my money is going.  He has been consistent, elegant, successful and has never let Bart Cummings down [...]

The GOOD the BAD and the UGLY of Sales in Australia

HI All We are nearing the end of the year, and the dreaded Christmas shopping is rapidly creeping up at a very nagging pace.  There are so many great aspects of Christmas but the crowded shops, the irate sales assistants and the endless cues at the toilets are not them! I think Christmas “Cheer” has [...]

Why have a different terminology for sales and marketing… surely it should all just be called SALES!

Hi All It’s been 81 days since my last blog and I was feeling strong until I recently opened a discussion on Facebook with: “should we just get rid of the term marketing all together and just call it sales? thoughts?” Who knew that this topic would get such a big response…. I received 21 [...]

To cold call or not to cold call, that is the question!

As a sales expert I constantly hear how people HATE cold calling, and most small business owners are in that category.  If you are like me and went into business so you could do the things you enjoy, make oodles of money (well enough for you to be able to buy that Louis Vuitton Handbag [...]

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