Scrambled eggs with no toast is like marketing with no selling!

  Morning All… As I went for my morning walk with my housemate Kim this morning… we were talking about a whole array of tough political, game changing, worldly topics.  One of the topics was “scrambled eggs should never be served sans toast”… come on it was 6am after all! What did you expect? Our [...]

There is more to running a business than just marketing….

Morning All… Beware… a rant may be coming! As a marketing expert I know the above heading may seem a little odd… but hang on in there with me whilst I explain what I mean. Often I see business owners and organisations coming to me to “build their business”… and they are absolutely right… marketing [...]

To the “Nay Sayers”…. We Say No!

Morning All.. On Monday I had a really great conversation with someone who I would have to say is probably of the same “mindset” as I am… ambitious, driven, goal orientated and not willing to let anyone tell them “it isn’t possible”.  When I asked him what his “dream job” was he came back without [...]

Internet dating… its just like marketing – only lazy

Morning All… Recently I embarked on the trials and tribulations of internet dating… can’t believe I am actually blogging about it … but ah well! lol – hopefully this is a judgement free zone?!?! yeah right! lol…  Anyway, I joined up at the same time as a friend of mine and so we have been [...]

Are information marketers “full of it” and simply greedy?

Afternoon gang… How has 2012 been treating you so far?  Broken any generational boundaries yet?  I certainly hope so…. One of our fave clients at Nexus sent me an email this afternoon… she wanted to show me what one of our competitors is doing to attract clients to them… and I have to say it [...]

Don’t be boxed in by your generation in 2012

Morning all… Happy New Year! You know what I love about the beginning of a new year…. the ability to start a fresh, and this year is going to be no different.  What is going to be different, is how I am going to start a fresh for 2012…. fear not, this is NOT a [...]

Should Spiral Dynamics Be Used For Selling?

Afternoon All… One of my absolute favourite topics is the theories around Spiral Dynamics and Maslow’s Hierarchy of Needs.  I was sitting with two colleagues having lunch yesterday and we got onto the topic of the difference between the two theories and how society can fit into to either one of them.  We then started [...]

All Together Now… 1, 2, 3…. HOW!?!?!?

Morning Everyone… I have been getting quite a few phone calls and emails about how you are all enjoying my blogs… and I am thrilled – who knew that my strong opinions would ever serve me well… Many of you don’t know that I have the ability to speak 5 languages… English (probably my worst [...]

American marketing will be the death of small business in OZ

Morning everyone… I have just got into the office after a gruelling hour in the gym with my PT.  During my torture session he was quizzing me on sales copy and marketing techniques… the techniques he was specifically referring to were tear sheets, faxes, long form sales letters and sending random emails… also known as [...]

What business owners really want….

Afternoon folks… My two last blogs around mastermind groups have certainly got people talking, people calling, people reblogging and most importanting people THINKING about what it is that they actually want as business owners.  There seems to be common themes running throughout, and that’s why it has baffled me somehwhat that there are still business [...]