Scrambled eggs with no toast is like marketing with no selling!

  Morning All… As I went for my morning walk with my housemate Kim this morning… we were talking about a whole array of tough political, game changing, worldly topics.  One of the topics was “scrambled eggs should never be served sans toast”… come on it was 6am after all! What did you expect? Our [...]

To the “Nay Sayers”…. We Say No!

Morning All.. On Monday I had a really great conversation with someone who I would have to say is probably of the same “mindset” as I am… ambitious, driven, goal orientated and not willing to let anyone tell them “it isn’t possible”.  When I asked him what his “dream job” was he came back without [...]

Should Spiral Dynamics Be Used For Selling?

Afternoon All… One of my absolute favourite topics is the theories around Spiral Dynamics and Maslow’s Hierarchy of Needs.  I was sitting with two colleagues having lunch yesterday and we got onto the topic of the difference between the two theories and how society can fit into to either one of them.  We then started [...]

All Together Now… 1, 2, 3…. HOW!?!?!?

Morning Everyone… I have been getting quite a few phone calls and emails about how you are all enjoying my blogs… and I am thrilled – who knew that my strong opinions would ever serve me well… Many of you don’t know that I have the ability to speak 5 languages… English (probably my worst [...]

American marketing will be the death of small business in OZ

Morning everyone… I have just got into the office after a gruelling hour in the gym with my PT.  During my torture session he was quizzing me on sales copy and marketing techniques… the techniques he was specifically referring to were tear sheets, faxes, long form sales letters and sending random emails… also known as [...]

Sick of hearing…”No… that’s not a niche!”

Happy Friday Everyone….. I absolutely love Fridays… for it means that I can complete the admin stuff for the week, have a 5.30pm meeting with the girls at Happy Hour at the wine bar next door, and of course… take some time out to write a blog. Last week I started talking about what some [...]

What business owners really want….

Afternoon folks… My two last blogs around mastermind groups have certainly got people talking, people calling, people reblogging and most importanting people THINKING about what it is that they actually want as business owners.  There seems to be common themes running throughout, and that’s why it has baffled me somehwhat that there are still business [...]

Making Mastermind Groups Brilliant!

Morning all…. I have to say I have been blown away with the response and the amount of readers to my last blog about “Are mastermind groups worth the time and money?” – it is clearly a very hot and contentious topic at the moment.  We had some fantastic responses ranging from those who have [...]

Are masterminds groups really worth the time and money?

Afternoon all…… As a small business sales and marketing expert, I am always surprised at the amount of people the come to me complaining about mastermind groups around the globe… which made me think… are “mastermind” groups really worth the time and money you spend on them? I think in order to answer this question [...]

The GOOD the BAD and the UGLY of Sales in Australia

HI All We are nearing the end of the year, and the dreaded Christmas shopping is rapidly creeping up at a very nagging pace.  There are so many great aspects of Christmas but the crowded shops, the irate sales assistants and the endless cues at the toilets are not them! I think Christmas “Cheer” has [...]