I have just got into the office after a gruelling hour in the gym with my PT. During my torture session he was quizzing me on sales copy and marketing techniques… the techniques he was specifically referring to were tear sheets, faxes, long form sales letters and sending random emails… also known as spam. He was asking me if they work… here’s the thing… all marketing works, as long as you target it to the RIGHT market and not the wrong market. Sounds simple right? Wrong….
This is the 2nd out of 7 steps that I really wish mentors, business coaches and so-called “experts” understood…“Don’t give them a whole load of rehashed american concepts that have NOT been tried and tested in this market”
The amount of times I have been to a “business workshop”, a “mastermind class” or even had a conversation with an “expert” who has tried to resell me the concepts of some of the great Frank Kern’s or Ryan Deiss’ marketing techniques has been phenomenal… and the best part is – they never change. There is always the same formula for sales copy, there is always the process of landing page with a special report followed by autoresponders then there is the free stuff you give away… then the social proof then finally you sell something… I have to say, I get this process… most of us do… then the question that begs to be asked is… why is it not as successful as when the Americans do they same thing?
This is something I have thought about, tried and tested, and watched others in the market place do… not very successfully I might add… and the answer was staring at me in the face… for the same reason that American Sales techniques don’t work here in Australia…. we are a completely different breed.
So if this is the case, surely I am not the only one to notice that these methods are having limited success here in Australia… then why do the people we go to for expert advice keep rolling out the same rehashed version of marketing techniques…. Why can’t they come up with an awesome and rocking Australian Sales Copy formula… keep the sequence… but “Aussie it up” a bit. Why do these “so called” experts recommend sending tear sheets out… when the Aussie market are known sceptics and “why oh why” are there people out there suggesting to their clients to send faxes to cold leads?!?!? Seriously guys… lift your game!
Marketing to the Aussie market can be an absolute blast… all you need to do is think outside the box… have a little fun and be really comfortable and most importantly proud of what you are sending out to your list… and remember – have an open mind with different forms of marketing online, offline and social media – you will always have the best outcome when you employ all three in your marketing strategies.
So… Aussie it up folks… be proud of our quirky sense of humour, our healthy scepticsm on overall our ability to laugh at ourselves.