Scrambled eggs with no toast is like marketing with no selling!

  Morning All… As I went for my morning walk with my housemate Kim this morning… we were talking about a whole array of tough political, game changing, worldly topics.  One of the topics was “scrambled eggs should never be served sans toast”… come on it was 6am after all! What did you expect? Our [...]

Natural Selection and Marketing… will your business survive?

Afternoon All… Hope you are having a super week. I was recently chatting to my housemate about the theory around Darwin’s Natural Selection… where basically only the “strong survive”… this can be in reference to the animal kingdom, fuana and flora, human evolution…. and I was referencing dating – crazy but it does actually work. [...]

There is more to running a business than just marketing….

Morning All… Beware… a rant may be coming! As a marketing expert I know the above heading may seem a little odd… but hang on in there with me whilst I explain what I mean. Often I see business owners and organisations coming to me to “build their business”… and they are absolutely right… marketing [...]

Vulnerability… the new sexy in marketing.

Morning All… Something that has been on my mind over the last week or so is vulnerability… I am constantly noticing that as soon as someone is able to be vulnerable not only with themselves, but also those around them their success rate increases as does their ability to relate to people.  What do I [...]

Internet dating… its just like marketing – only lazy

Morning All… Recently I embarked on the trials and tribulations of internet dating… can’t believe I am actually blogging about it … but ah well! lol – hopefully this is a judgement free zone?!?! yeah right! lol…  Anyway, I joined up at the same time as a friend of mine and so we have been [...]

Are information marketers “full of it” and simply greedy?

Afternoon gang… How has 2012 been treating you so far?  Broken any generational boundaries yet?  I certainly hope so…. One of our fave clients at Nexus sent me an email this afternoon… she wanted to show me what one of our competitors is doing to attract clients to them… and I have to say it [...]

All Together Now… 1, 2, 3…. HOW!?!?!?

Morning Everyone… I have been getting quite a few phone calls and emails about how you are all enjoying my blogs… and I am thrilled – who knew that my strong opinions would ever serve me well… Many of you don’t know that I have the ability to speak 5 languages… English (probably my worst [...]

Making Mastermind Groups Brilliant!

Morning all…. I have to say I have been blown away with the response and the amount of readers to my last blog about “Are mastermind groups worth the time and money?” – it is clearly a very hot and contentious topic at the moment.  We had some fantastic responses ranging from those who have [...]

Are masterminds groups really worth the time and money?

Afternoon all…… As a small business sales and marketing expert, I am always surprised at the amount of people the come to me complaining about mastermind groups around the globe… which made me think… are “mastermind” groups really worth the time and money you spend on them? I think in order to answer this question [...]

Why have a different terminology for sales and marketing… surely it should all just be called SALES!

Hi All It’s been 81 days since my last blog and I was feeling strong until I recently opened a discussion on Facebook with: “should we just get rid of the term marketing all together and just call it sales? thoughts?” Who knew that this topic would get such a big response…. I received 21 [...]