Hope you are having a super week.
I was recently chatting to my housemate about the theory around Darwin’s Natural Selection… where basically only the “strong survive”… this can be in reference to the animal kingdom, fuana and flora, human evolution…. and I was referencing dating – crazy but it does actually work.
You see, both myself and my housemate are single – and as you know I have recently been embarking on the online dating “thing”… so many conversations have been had about “what a man wants?” vs “what are we?” So I started thinking that Darwin’s theory can be likened to dating… only the strong will survive and make it through… because you need a lot of perseverance in the dating game. Is this the same for small business? absolutely….
As a small business owner, you are constantly up against the “big guys”… think of your local green grocer and Coles or Woolworths… it’s an ongoing battle that will never die down. Why? Simple… Coles and Woolworths have found the secret formula that ensures that their strength will always float to the top in the minds of consumers – but does this mean that the small green grocer should give up? Absolutely not!
Many small businesses almost wear a “badge of honour” stating that they are proud of the fact that they don’t do any marketing, that they are a “referral only business”… I hear all the time “I feel that we are doing a better job because we are growing organically – people know us by reputation and therefore we don’t need to market!”. Reality is, that is one whopping big cop out for someone not wanting to understand marketing and possibly a little fearful of failing in the subject.
If the “big guys” still feel they need to market – then what on earth makes you think that you can compete with them with absolutely no marketing at all – and only run a business off referrals… that would be like dating only in your circle of friends… the pool gets kinda small that way (and a little incestuous)!
If you are ready to be one of the strong who survives… and survives well… then you need to be able to put your best foot forward – be part of the evolution, not the history of evolution!
I am more than confident that simply acknowledging that your business needs to grow in a way that is proactive makes you part of the strong… then acting on that acknowledgement will make you and your business BE the strong. It’s time to stand up to the “big guys”… show how fearless you can be and create something magical.
Have a great week all.
oh… and my housemate and I have decided that we will BE the strong in the dating game… and we definitely won’t die out!