Afternoon gang…
How has 2012 been treating you so far? Broken any generational boundaries yet? I certainly hope so….
One of our fave clients at Nexus sent me an email this afternoon… she wanted to show me what one of our competitors is doing to attract clients to them… and I have to say it started to make me think about how genuine some of these “self acclaimed” information marketers are…
Why do I say this? Because some of the claims I see information marketers “create” make me cringe… This particular one was saying that a specific industry is doing really badly and they are the only people who can help! Is this clever marketing or is it unethical… as it is completely incorrect?
It seems to me that information marketers know how to make money through only one means…. RAMP UP THE PAIN AND INCREASE THE FEAR. Ethical marketing and selling tells us to stay away from these tactics and utilise creative ways to capture the attention of our clients, and this, my friends, will help build long lasting relationships that will have your clients coming back to you time after time.
Now obviously not ALL information marketers are like this… there are some exceptions… not many but they do exist… how can you tell the difference? Simple… as soon as they add a whole load of fear into the mix – walk away very quickly… as they have yet to learn the right way to sell and market and therefore what are they really going to be able to teach you?
Remember there is no “magic pill” or “quick fix” in business… hard work, clever strategies and preparation is what makes a business successful.
There are some great marketers and sales people out there – spend the time researching and separating the good from the bad, and invest wisely… these core competencies are crucial for your business, why wouldn’t you work with people who genuinely get it, and are not simply after “stuffing their pockets” with money?
of course I could be completely wrong… would love to know your thoughts!
Cheers
N
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