There is more to running a business than just marketing….

Morning All… Beware… a rant may be coming! As a marketing expert I know the above heading may seem a little odd… but hang on in there with me whilst I explain what I mean. Often I see business owners and organisations coming to me to “build their business”… and they are absolutely right… marketing [...]

All Together Now… 1, 2, 3…. HOW!?!?!?

Morning Everyone… I have been getting quite a few phone calls and emails about how you are all enjoying my blogs… and I am thrilled – who knew that my strong opinions would ever serve me well… Many of you don’t know that I have the ability to speak 5 languages… English (probably my worst [...]

American marketing will be the death of small business in OZ

Morning everyone… I have just got into the office after a gruelling hour in the gym with my PT.  During my torture session he was quizzing me on sales copy and marketing techniques… the techniques he was specifically referring to were tear sheets, faxes, long form sales letters and sending random emails… also known as [...]

Sick of hearing…”No… that’s not a niche!”

Happy Friday Everyone….. I absolutely love Fridays… for it means that I can complete the admin stuff for the week, have a 5.30pm meeting with the girls at Happy Hour at the wine bar next door, and of course… take some time out to write a blog. Last week I started talking about what some [...]

What business owners really want….

Afternoon folks… My two last blogs around mastermind groups have certainly got people talking, people calling, people reblogging and most importanting people THINKING about what it is that they actually want as business owners.  There seems to be common themes running throughout, and that’s why it has baffled me somehwhat that there are still business [...]

Making Mastermind Groups Brilliant!

Morning all…. I have to say I have been blown away with the response and the amount of readers to my last blog about “Are mastermind groups worth the time and money?” – it is clearly a very hot and contentious topic at the moment.  We had some fantastic responses ranging from those who have [...]

Are masterminds groups really worth the time and money?

Afternoon all…… As a small business sales and marketing expert, I am always surprised at the amount of people the come to me complaining about mastermind groups around the globe… which made me think… are “mastermind” groups really worth the time and money you spend on them? I think in order to answer this question [...]