Happy Friday Everyone…..
I absolutely love Fridays… for it means that I can complete the admin stuff for the week, have a 5.30pm meeting with the girls at Happy Hour at the wine bar next door, and of course… take some time out to write a blog.
Last week I started talking about what some mentors, business coaches and so called “experts” are saying and doing to their business owner clients… and quite frankly, its not all good! I also highlighted 7 areas in which I think I have discovered what the Australian Business Owner truly wants from their chosen “mentor”… Here is a reminder…
- Someone who is willing to understand them and their business – not create a business for them that they don’t actually feel connected to. For example…. instead of being dismissive and saying “NO…that’s not a niche”… work out how their passion could be a niche! Sounds simple right?
- Don’t give them a whole load of rehashed american concepts that have NOT been tried and tested in this market
- Understand when online marketing works… and more importantly when it DOESNT!
- They want the tools of HOW to do things… not just theory…
- They want you! That is why they signed to be with you, to learn from you, to find out the strategies that worked for you and most importantly they want the systems that you have… so give it to them…. That’s what you are being paid for!
- They want you to deliver what you promise… if you promise small classroom sizes and access to you… then don’t put them in a room of 35 and give them a “bees dick” amount of time with you… they want someone who “means what they say, and says what they mean!”
- Their business isn’t just about marketing…. they want your professional opinion on all areas of the business… this means they want you to get a little more in-depth than just “What is your ideal day”
I wanted to have a closer look at point 1… “Someone who is willing to understand them and their business – not create a business for them that they don’t actually feel connected to. For example…. instead of being dismissive and saying “NO…that’s not a niche”… work out how their passion could be a niche! Sounds simple right?”
It is very rare that a person will wake up one morning and say “I am going to start a business today!”… normally it has been on their mind for sometime, it has been a small urge that has manifested its way through the skin until it bursts out and says “Yup… I am finally going to do it…” – which means it is also very rare, that someone doesn’t know what kind of business they want to run. It may be a cafe, it may be a coaching service it may be a software development company… whatever it is, that person has been thinking, contemplating, dreaming and weighing up the risks about owning this business for a while – that in itself deserves respect.
I have had too many people come to me recently and say “my last mentor said…NO… that’s not a niche, find something else”… which I can understand to a point… but definitely do not endorse this disrespectful behaviour. Sometimes business owners do get overly excited with their passion, or an idea… and forget to do their due diligence and find out if there is a market for their actual business idea or not…. Please note…. just because your idea may not have a market… doesn’t mean it’s not a good idea for a business… you may just need to tweak certain elements, talk about certain topics and pain points and hit the right markers to find the market you are after….
What I see next is the most concerning of all…. once these “mentors” have disrespected your feelings, trampled on your ideas, and squashed the passion out of you… they then recommend a few niches that you should go into to make money. Great… go into a new business idea with no passion, no sense of belonging and no real connection to the new business…. how do you think that is going to work for you?? Not well at all…. then comes the inevitable confusion. ”I thought I wanted to run my own business, but I don’t really like what I am doing”..”I’m not sure I really have a clear vision of what I am doing…”…”I am completely confused as to where to start” – ring a bell with anyone out there?
This is what happens when a business idea or niche gets forced onto someone.. You don’t need to be someone else in order to have a successful business. All you need to do is work to your strengths, think about what it is you love to do, then find what the market wants as a solution and provide it….
It seems so logical and simple, yet this is something I face nearly everyday with people coming to me for help in their businesses…
I am curious, what you your opinions are on this subject?
Have a great day all
Filed under: Uncategorized Tagged: | business coaches, business owners, experts, mentors, naomi, Naomi Aldred, small business